By Dan Zealley
The Texas A&M Aggies agree to a 15-year, $515 million fully guaranteed media deal, according to On3 Sports.
BREAKING: Texas A&M has agreed to a 15-year, $515M multi-media deal with Playfly Sports, @billyliucci reports🤯
"A&M jumps from $18mm to $34mm annually, thanks to the largest such deal in college athletics."https://t.co/MAPj7sNE3I pic.twitter.com/v3kQIeDgTY
— On3 (@On3sports) February 28, 2025
According to TexAgs.com’s Billy Liucci, the deal would see the Aggies’ multi-media rights payout jump from $18 million to $34 million annually beginning in 2026. This is the largest media rights deal in college sports. An unspecified portion of the sponsorship deal will be earmarked for Texas A&M’s NIL (name, image and likeness) opportunities. They are currently in the final year of a 10-year agreement with Learfield Sports. They had been with Learfield Sports since 2006.
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network, according to its website. Playfly holds multimedia rights agreements with 25 college athletic departments, including LSU and Auburn in the SEC.
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In the ever-changing landscape of college sports, schools are looking to increase their income to help pay for players and facilities. Media deals are an obvious way to improve cash flow. Schools are continuing to ask the fans to donate more and more. Fans are starting to get donor fatigue and that well will run dry eventually.
