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5 Dream NIL Partnerships We Want to See

Which players and brands should link up to make great content?

Staff| March 4, 2023 (Updated: July 9, 2025)
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Oct 1
Oct 1

One of the upsides of the NIL era is that we’ve seen some really creative deals done between businesses and players. My personal favorite was Decoldest Crawford partnering with a local Air Conditioning company to capitalize on his unique name.

Now, unfortunately for SOS Heating and Cooling, young Mr. Crawford has transferred back home to Louisiana Tech, so they’ll need to find a new spokesperson. But I’m sure there’s a local HVAC company in Ruston that will want to hire him.

For now, let’s ponder what could be…

1. QB JT Daniels, Rice

Sponsor: Atlas Van Lines

It’s only fitting that the former five-star quarterback gets endorsed by a moving company. After all, he’s now on his fourth school, and has gone from California to Georgia to West Virginia and now to Texas. 

Oct 29, 2022; Morgantown, West Virginia, USA; West Virginia Mountaineers quarterback JT Daniels (18) throws a pass during the second quarter against the TCU Horned Frogs at Mountaineer Field at Milan Puskar Stadium.

2. DB Kool-Aid McKinstry, Alabama

Sponsor: Kool-Aid

Do I really need to spell it out for you? The outstanding defensive back’s nickname since birth makes for a natural pairing. The ad campaigns are endless.

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Oct 1, 2022; Fayetteville, Arkansas, USA; Alabama Crimson Tide defensive back Kool-Aid McKinstry (1) tackles Arkansas Razorbacks wide receiver Jadon Haselwood (9) in the first quarter at Donald W. Reynolds Razorback Stadium.

3. LB Harold Perkins, LSU

Sponsor: Terminix

Simply put, Perkins is an exterminator on the field. As a freshman, you could make a great case that he was the all-around best defensive player in college football. He’ll kill any offensive, simply put.

LSU Tigers linebacker Harold Perkins Jr. (40) clobbers Florida Gators quarterback Anthony Richardson (15) shaking loose the ball as Florida takes on LSU at Steve Spurrier Field at Ben Hill Griffin Stadium in Gainesville, FL on Saturday, October 15, 2022. The play was ruled an incomplete pass.

4. RB Blake Corum and RB Donovan Edwards, Michigan

Sponsor: Doublemint Gum

The old adage “Double your pleasure, double your fun” is the perfect moniker for the best backfield duo in the country. Not only are they perfect complements to one another, but both have great personalities that would pop in a commercial. 

Nov 5, 2022; Piscataway, New Jersey, USA; Michigan Wolverines running back Blake Corum (2) carries the ball against the Rutgers Scarlet Knights during the first half at SHI Stadium.

5. QB Cade Klubnik, Clemson

Sponsor: ServPro

The company known for coming into clean up messes after a storm is the perfect metaphor for what the highly touted sophomore has to do. He’ll need to clean up the mess left by DJ Uiagalelei in order to get Clemson back to the promised land.

Oct 22, 2022; Clemson, SC, USA; Clemson quarterback Cade Klubnik (2) throws a pass during the fourth quarter at Memorial Stadium in Clemson, South Carolina on Saturday, October 22, 2022.
Category: College FootballTag: Blake Corum, Cade Klubnik, Harold Perkins, JT Daniels, Kool-Aid McKinstry, NIL, Ty Stamey
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