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Deion Sanders, Who Never Met a Camera He Didn’t Like, Claims to Want More Privacy

Prime has never shied away from the media – why start now?

Staff| December 7, 2023 (Updated: July 24, 2025)
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Sep 23
Sep 23

By Scott Salomon


Coach Prime told PEOPLE Magazine this week that he wished that he had more privacy this season when his Buffaloes started out like a house on fire with three consecutive wins to begin the season. After losing eight of their last nine, Deion Sanders and Colorado did not lose any of the publicity or glitz. He would not allow it.

“You always wish that you had a little more privacy,” Sanders said to PEOPLE. “But the same thing that makes you shine will show your blemishes. So you’ve got to take the good with the bad. You can’t just want everyone there when the hype machine is rolling. You have to understand there’s another side to this.”

When is the hype machine not rolling for Coach Prime? This is a guy who announced he was bringing his own luggage to Boulder and that it was Louis Vuitton. He wears hoodies that say “Ain’t Hard to Find,” and all during the off-season, said, “We coming.”

https://twitter.com/MaxChadwickCFB/status/1599591913560023041

Does that sound like a guy who wanted a little more privacy?

It should also be noted that Deion has his own show about to start its second season on Amazon Prime, which is like college football’s version of HBO’s Hard Knocks.

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https://twitter.com/NFLonPrime/status/1730389336565117406

Prime also started the season with rappers and superstar athletes on the sidelines and let rappers give pre-game speeches in the locker room. Where did he display that he wanted privacy?

“It was a whirlwind early on,” Sanders said about his team’s rich start. “Then it calmed down to a halt. We’re going to show you how we dealt with that adversity. It was tough because I’ve never lost pretty much in life, and in the last several years of my life, 10 years, a decade, I’m a darn winner, so dealing with losses was tough.”

Where is the humility that generally accompanies a desire for privacy? Humility and Coach Prime do not belong in the same sentence. They just cannot co-exist together.

Colorado will leave the PAC-12 for the Big XII next season, and the spotlight will continue to shine on the Buffaloes and Coach Prime. You can bet that the humility will be non-existent and that Deion will waive his right to privacy for the next interview that comes down the road.

Category: College Football, NewsTag: Coach Prime, Colorado Buffaloes, Deion Sanders, Scott Salomon
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