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Heisman Trophy Winner Thinks High Schoolers Should Take the Biggest Bag of Money

Joe Burrow didn’t have Name, Image, and Likeness (NIL) opportunities when he was in college

February 8, 2025
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LSU quarterback Joe Burrow (9) throws the ball under pressure from Alabama defensive lineman Christian Barmore (58) at Bryant-Denny Stadium in Tuscaloosa
LSU quarterback Joe Burrow (9) throws the ball under pressure from Alabama defensive lineman Christian Barmore (58) at Bryant-Denny Stadium in Tuscaloosa

By Dan Zealley


Joe Burrow went on The Dan Patrick Show on Thursday and advised high school players to take advantage of
financial opportunities when offered according to On3 Sports.


Joe Burrow dished some advice to high school recruits on navigating NIL💰

"If you’re in high school and you’re getting offered that, go wherever they are paying you the most."

(via @dpshow)https://t.co/Ob3QcD3ac6 pic.twitter.com/NBRrbTpkA9

— On3 NIL (@On3NIL) February 7, 2025


On July 1, 2021, the landscape of college athletics changed dramatically. Athletes were now allowed to
make money off of NIL. Booster-back collectives are offering players multi-million-dollar packages to
obtain their services.

LSU led by Joe Burrow, won the 2019 national championship and he won the Heisman Trophy that same
year. There is no doubt that Burrow would have been one of, if not the highest NIL-valuated players at
that time. NIL didn’t start until two years later.


Cincinnati Bengals quarterback Joe Burrow (9) throws a pass at Bengals spring practice at the IEL Indoor Facility in Cincinnati on Tuesday, June 11, 2024.

Burrow thinks players should go for the cash, “If you’re going to be able to make seven figures in college,
you got to go take advantage of that,” Burrow said. “If you’re in high school and you’re getting offered
that, go wherever they are paying you the most.”

Recently, five-star defensive lineman Justus Terry flipped from his commitment to Georgia and signed
with Texas. On3’s Chad Simmons explained why Terry committed to Texas over Georgia, “I don’t know
how else to say it—just a straight-up better NIL package.”

Now that times have changed in college athletics, we are going to have to get used to hearing these
stories. Certainly, some players will go where they think they can be best developed for the NFL, but
with NIL looking more and more like pay-for-play, many players will be yelling, “SHOW ME THE MONEY.”


Category: College FootballTag: Joe Burrow
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