By Mark Pszonak
One quick way to make some quick money in college sports is by selling the naming rights to your stadium and/or field to a company. Penn State is the latest to do so, with today’s announcement.
Source: Penn State is set to name Beaver Stadium’s field West Shore Home after a landmark agreement.
The Board of Trustees is meeting today to vote on the recommendation of West Shore Home Field at Beaver Stadium.
West Shore Home’s founder and CEO is 1999 PSU grad B.J. Werzyn. pic.twitter.com/vtQSFyJjqf
— Matt Fortuna (@Matt_Fortuna) March 10, 2025
“West Shore Field at Beaver Stadium” was confirmed by Penn State’s Board of Trustees this morning, which is part of a 15-year contract that is worth $50 million. If you’re wondering what West Shore actually is, it is West Shore Home, a home remodeling business based out of Mechanicsburg, Pennsylvania. They were happy to announce their new deal.
Announcing West Shore Home Field at Beaver Stadium, the home of Penn State Football! #WeAre honored to have our place inside one of the world's largest and most iconic stadiums in college sports starting Fall 2025. @PennStateFball #WestShoreHome #PennState #NittanyLions pic.twitter.com/qtGL05GeVJ
— Work at West Shore (@workatwsh) March 10, 2025
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Coming out to around $3.3 million dollars a year, the early reaction from fans is steering towards disappointment. Some didn’t want to sell the naming rights at all, some believe that it should have been for more money, while others have wanted the field named after Joe Paterno for years. The reality of the situation is that a majority of people will still refer to it as “Beaver Stadium” and nothing else. So, while I do agree that a school like Penn State likely could have found a better deal, it is also a free $3.3 million per year to add to their NIL fund.
As usual, this is just a sign of the times. And if your school’s field hasn’t sold its naming rights yet, don’t think that it won’t be coming soon.
