By Jay Berry
Bill Belichick’s tenure as the head coach of North Carolina’s football team has recently been surrounded by controversy, particularly regarding his girlfriend, Jordon Hudson.
The 24-year-old has attracted attention due to her behavior during the team’s spring practice, where she confidently walked around the field. Hudson has sparked debate among fans and critics.
Bill Belichick's girlfriend, 24 year old Jordon Hudson on the field during practice at UNC 👀
pic.twitter.com/RyxxciNdDx— Daily Loud (@DailyLoud) April 16, 2025
The Interview
During a CBS interview conducted with Belichick’s Hudson interjected when a reporter asked how they met, saying, “We’re not talking about this.”
This led to a viral moment and a public debate about the nature of their relationship and the extent of Hudson’s influence on Belichick’s public image.
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While promoting Belichick’s new book, “The Art of Winning,” reporter Tony Dokoupil asked Belichick how he met his girlfriend. Before Belichick could respond, Hudson, who was in the interview room made her objection known, which was caught on camera.
The Aftermath
The interview segment quickly went viral, sparking a mix of amusement, confusion and criticism about Hudson’s reaction. Belichick defended his girlfriend, stating that she was not trying to control the interview but rather “simply doing her job to ensure the interview stayed on track.”
He also said that he prefers to keep his personal life private. That’s a bit difficult when you’re a 73-year-old Super Bowl-winning coach dating a 24-year-old.
CBS pushed back, stating there were no pre-agreed limitations on the interview and that the segment represented the conversation fairly.
Dunkin Donuts Commercial
According to Page Six, Hudson “forced her way into” a Dunkin’ Super Bowl commercial she starred in alongside Belichick, and Ben and Casey Affleck.
This report comes after another report saying Hudson played a role in HBO’s “Hard Knocks,” which no longer features the Tar Heels football team after Belichick became the head coach this offseason.
Distraction for the Tar Heels
Some have questioned whether Hudson’s involvement distracts the team, while others have pointed out that she has an official role in the program. According to reports, Hudson is an “assistant producer or coordinator producer or executive producer” for a documentary project with NFL Films, which may justify her presence on the field.
However, concerns about her influence on the team persist. Belichick has reportedly asked to have Hudson CC’d on all his emails and was involved in discussions about the team’s “Hard Knocks” documentary project, which was ultimately scuttled due to concerns over her involvement.
UNC personnel is worried that Jordan Hudson's influence on Bill Belichick "could become a problem", per @TMZ_Sports
Belichick and Hudson's recent appearance in a CBS Mornings interview is not "sitting well" with UNC
FULL STORY HERE: https://t.co/eKPnKdE3FW pic.twitter.com/fgAmMwyHA7
— Bleacher Report (@BleacherReport) April 29, 2025
There have also been rumors that she wants to cut his Super Bowl jerseys into crop tops for her to wear.
These incidents are a far cry from the way he ran things when he was in the NFL. During his 20-plus years with the New England Patriots, he ran a tight ship with no distractions and a complete focus on winning, with a team mantra being “Do your job.”
At Belichick’s press conferences and post-game interviews with the Patriots, reporters were lucky if they got one word out of him. He had no patience for anything but complete focus on winning football games.
The move to college football has him trying to show a lighter side, and it could be the stage of life that he’s in. Whatever it is, the 49-year age gap between them makes things even more bizarre.
Hudson is behaving increasingly like a high-maintenance boss. It seems she is either trying to gain control over Belichick’s life or has already done so, particularly when it comes to seeking attention. Hudson appears to be motivated by the desire for the spotlight.
This sentiment was also echoed by Belichick’s daughter-in-law. Jen Belichick commented, “Publicists act in a professional manner and don’t ‘storm’ off set, delaying an interview.”
