I wrote the other day about how one of the best upsides of the influx of NIL money in the sports was new, creative partnerships between players and brands. Let’s take a look at five more fun potential partnerships.
1. Bear Alexander, Georgia
Sponsor: Coca-Cola
I haven’t been shy about the fact that I think the big defensive tackle for the Dawgs is going to have a huge 2023, so having him as a spokesperson for the Georgia-based soda giant is a natural fit. Let’s put Bear in a commercial with the Coke Polar Bears and have them share a delicious cola and end in a bear hug. Why not?

2. Frank Gore Jr., Southern Miss
Sponsor: Gore-Tex
Beyond the name match, this makes sense on a lot of levels. Gore-Tex repels water. Gore Jr. repels defenders. And bringing in his legendary father for an ad campaign would be a lot of fun.
https://twitter.com/kyronsamuels/status/1604304326213640193
3. Dontay Corleone, Cincinnati
Sponsor: Godfather’s Pizza
C’mon, this is too easy. One of the most underrated defenders in the country, Corleone should easily be the next standout for the Bearcats on the heels of Sauce Gardner, Ivan Pace, and more. Then again, maybe he should come work for the real Godfather…

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4. Joe Alt, Notre Dame
Sponsor: File Vault
Alt is the best pass protector in the country, and what better sponsor than a pass(word) protector?

5. Marvin Harrison Jr., Emeka Egbuka, and Julian Fleming, Ohio State
Sponsor: Three Musketeers
The Buckeyes’ wide receiver trio is hands-down the best in the nation and are the perfect spokespeople for the candy bar. The three of them dressed up as Athos, Porthos, and Aramis running routes would be a site to behold.
